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Avast shuts down Jumpshot after data-selling controversy

Following the reveal of its recent data-selling controversy, Avast has announced that it will wind down its marketing technology subsidiary Jumpshot.

Jumpshot had previously collected data from across the web, analyzed it and then sold that data to third-party customers including tech giants such as Microsoft and Google as well as big brands such as Pepsi and Home Depot. However, the controversy stems from the fact that Avast's subsidiary sold user data to other companies without first informing users.

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