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Google is making ads harder to detect in search results

Google recently updated its search results with a new look on desktop that makes it harder for uses to differentiate between organic search results and the ads that appear above them.

Now the only thing that sets ads apart from search results is a small black and white “Ad” icon that appears next to them when a user searches for something on the company's site. To complicate things further, the ad icon has been designed to resemble the new favicons which appear next to the search results users care about.

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