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Latest Apple results show hardware is still king


Aside from the obvious headlines, Apple’s results can be difficult to decipher. In its most recent quarter, it delivered record sales in excess of $91 billion and profits of $22 billion – figures that beat analyst predictions and sent the company’s share price soaring.

Given Apple started the year with its first revenue decline since 2016, it’s a remarkable turnaround. But figuring out what has caused this upturn is a more challenging task that leaves us reliant on educated guesses and insight from industry observers.


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