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Marketing in the age of artificial emotional intelligence


For brands, personalization is now critical to effective planning, activation and measurement of marketing campaigns. Powered by data and Artificial Intelligence (AI), creating bespoke communications helps to ensure the right person receives the right content, via the right channel at the right time.

About the author

Xue Bai, Senior Research Principal, Gartner.

Today, an emerging technology promises to take personalization to another level. Artificial Emotional Intelligence (AEI) uses a range of behavioral, contextual and emotional data to determine a person’s emotional state and is already being used by brands to refine their online marketing initiatives. However, effective implementation means overcoming some major challenges, including mounting privacy concerns and the need for more staff with analytical skill sets.

The emergence of AEI


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