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17+ ways Apple is responding to coronavirus

Apple is attempting to do as much as it can to contribute to the global response to the Coronavirus pandemic. We’ve identified 17 things Apple has done so far, quite apart from the work it will be doing behind the scenes to fix its supply chains, in the fight.

Apple warned its investors

Apple in mid-February warned investors that it would fail to meet its previous estimated revenue targets of $63 billion to $67 billion. At the time, it cited lower customer demand in Greater China, but this now seems to have become a global problem. The company’s stock continues to decline, though most analysts anticipate recovery toward the end of the year.

WWDC will be held online, not in place

Apple will not hold its Worldwide Developers Conference (WWDC) in San Jose this year. Instead of inviting thousands of the most important people in its community to get together in one place, the company will hold its conference online instead. It promises its show will still be packed with information.

Craig Federighi, Apple’s senior vice president of Software Engineering said:

“I look forward to our developers getting their hands on the new code and interacting in entirely new ways with the Apple engineers building the technologies and frameworks that will shape the future across all Apple platforms.”

No March event?

Apple had been expected to announce new products during a March special launch event. These were thought to be new iPad Pro models, new Macs and the iPhone 9/iPhone SE device. Apple did announce Macs and the new iPad Pro in a March press release, but th launch of its new, lower-cost iPhone may have been delayed on a lack of demand and logistical problems.

Sharing the wealth

Apple has donated in excess of $15 million to help support treatment of the sick and mitigate the economic impact of the crisis. This has included substantial donations in Italy.

Copyright © 2020 IDG Communications, Inc.

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