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Fitbit Premium: what is it, and who is it for?


For a long time, the only thing Fitbit charged for was its devices and Fitbit Coach, the standalone exercise app that offers guided workouts. But in 2019, Fitbit launched Premium, a new paid-for service that puts several features behind a paywall.

Premium is designed to be an enhanced version of the standard, free Fitbit app, but it also includes the workout programs previously exclusive to Fitbit Coach.

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