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OnePlus' visual identity gets a makeover | TechRadar

OnePlus, as a company, has always prided itself on its design choices. It extends not just to its products but also to other elements that make up the OnePlus experience. 

To further that notion, OnePlus is adopting an entirely new brand visual identity (VI), which will be the biggest change ever since the company was founded in 2013. It is emphasizing that the modification is intentional and aims to make the brand more identifiable and versatile. 

A new simpler, cleaner and bolder logo was also unveiled, which makes the “1” more natural to read, while the “+” has been made bigger and more prominent. Similarly, the logotype has been updated with a uniformly thick font, which is also simpler. These improved assets will also be easier to use across multiple platforms as well as digital media.

The logo transformation

The logo transformation (Image credit: OnePlus)

OnePlus is also switching to a new color palette. The iconic red is still the primary color, followed by cyan, green, magenta, indigo, and yellow, in hopes of making the graphics more lively and vibrant. At the same time, a new font will be adopted for better legibility.

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