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Pokemon Go sees huge increase in revenue during coronavirus outbreak | Pocket Gamer.biz


Pokemon Go generated $23 million through user spending amidst the coronavirus outbreak.

As reported by VentureBeat, the week beginning March 16th saw an increase of 66.7 per cent from the previous week, which generated $13.8 million. It is thought that the Covid-19 outbreak has played a part in the increased revenue – Niantic made in-game changes to better suit being played at home.

The majority of money earned came from the US; it spent $7.8 million, which is around 34 per cent of the week’s total revenue.

Gotta catch that money

Last year, the game generated $894 million in revenue – its best year to date. That same year, Niantic’s title broke $3 billion in lifetime revenue.

Furthermore, by August 2019, the augmented reality title had been downloaded one billion times.

It’s not only Pokemon Go that has seen a surge in popularity – Supercell’s Brawl Stars has also grown by 35 per cent.

PG Connects Digital #1 is the best of our Pocket Gamer Connects conference in an online form, with an entire week of talks, meetings, and pitch events taking place from April 6th to the 10th. You can register for the online event here.



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