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Brands forced to focus on new online strategies | TechRadar

With the lockdown in India in place for around a month now, all activities that required individuals to venture out of their homes were majorly hit. But even as people maintain social distance and stay at home, they still need to pass their time besides binge-watching series on OTT platforms or experimenting with their culinary skills in their kitchens.

And this is where enterprising brands are trying to make a mark by coming up with some innovative ideas and reach out to the people. For instance, movie and events ticketing platform BookMyShow, in partnership with artist management company Big Bad Wolf Entertainment, has launched ‘Live from HQ’ platform to provide users with the experience of live events at the comfort of their homes. 

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