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iPhone SE, OnePlus 8 take different routes to lure Indian customers

Desperate times call for desperate measures and both Apple and OnePlus have responded to the global lockdown by launching smartphones that could lure buyers due to their pricing. However, the surprise element is that the actual price difference between the new iPhone SE and the OnePlus 8 is just Rs.500 in India. 

What made this pricing strategy possible? Some years ago one couldn’t dream of owning an iPhone at a price point that was anywhere close to that of a flagship iPhone model. How is it that two of the bestselling phones across the world are suddenly priced so close to each other? 

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