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The two words Motorola doesn't want you to read


Holy moly, have you heard? Motorola’s getting back into the high-end Android flagship game — and by most counts, its new top-of-the-line, $999 Edge+ phone is quite the creation.

Heck, just look at these excerpts from the scores of early-impression serenades published around these here intertubes:

  • “The Motorola Edge+ feels like a true 2020 flagship smartphone”
  • “A unique device that stands out from the pack”
  • “Motorola’s most powerful phone in years”

Well, my goodness. Kinda makes you want to run out and scream “Hello, Moto” whilst thrusting the phone high above your head, doesn’t it?

Motorola Edge+Motorola

The Motorola Edge+ sure does look snazzy on the outside.

Before you commence any thrusting, though, hang on: As the suddenly active media relations department within Motorola is no doubt delighted to see, nearly all these overviews of the Edge+ fail to mention the two words that truly define the device — the words that provide every reason for every one of us to close our wallets, shrug with a knowing smile, and walk away. They’re two words that’ll almost certainly be treated as fine print by Motorola itself (if and when they’re even included in any publicly accessible materials — which, as far as I can tell, they haven’t been yet).

But make no mistake about it: They’re two words that tell you all you need to know about the Edge+ and about Motorola’s broader philosophy as an Android phone-maker.

I won’t keep you waiting. The two words are: “one update.”

Copyright © 2020 IDG Communications, Inc.

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