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The world is ready for an Xbox Series X All-Digital edition

With the Xbox Series X launch on the horizon, it’s worth noting just how far Microsoft has come in its gaming division since the troubled launch of the Xbox One back in 2013.

Here was a company riding high on the success of the generation-defeating Xbox 360, looking to extend its lead against Sony’s PlayStation range after a lackluster PS3 lifespan. But the Xbox One couldn’t have got off to a worse start had Microsoft plugged a controller into a cornflakes box with Bill Gates’ face painted on it. From its pricing to its ill-judged focus on acting as a home entertainment hub, Sony quickly gained the lead in the current generation with the PS4’s gamers-first focus and more affordable price point. It was a gap that Microsoft couldn’t make up this generation.

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