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Windows 10 now has ads for Edge browser in its search box – is Microsoft going too far in pestering users?


Windows 10 is now showing adverts within the search box which are attempting to persuade people to switch to Microsoft Edge, in yet another move to promote the revamped browser which runs the risk of starting to irritate people – given how prevalent these ads are seemingly becoming.

If you’re running Windows 10 and you click on the search box now, odds are you’ll see an advert in the panel that pops up, as spotted by Windows Latest – this is certainly the case on our PC.

These promo messages contain much the same text as the ones we’ve just seen appearing in Outlook.com, Microsoft’s webmail service. On our Windows 10 PC, the search box advert was urging us to get the Edge browser as it was ‘built to bring you the best of the web’.

Windows 10 Edge ad in search box

(Image credit: Microsoft)

And in just the same way as the ads served to Outlook.com users, it’s fortunately an easy matter to get rid of them. Simply click on the ‘X’ to close it, and you will be bothered by these messages no longer.

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