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Sony’s 8K TV pricing is tempting, but can it take on Samsung?

[Update: We now have official pricing from Sony UK on the Sony ZH8 – the 75-inch model will cost £5,999 while the 85-inch comes in at £8,999.]

The Sony Z8H is set to be the company’s flagship 8K TV for 2020 – unavoidably, given it’s the only Sony 8K TV releasing this year. Confirmation of its pricing, though, brings up the awkward question of how the Z8H can compete with the multiple 8K sets already being put out by other TV brands; namely, Samsung and LG.

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