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Analysis: Player motivations in three top grossing US iPhone games | Pocket Gamer.biz


It’ll come as little surprise that we classify Fortnite as belonging to the ‘Battle Royale’ sub-genre within the main ‘Shooter’ genre.

More specifically, this is defined as ‘First-person / third-person view shooter games revolving around Battle Royale play modes (shrinking arena, scavenging other players’ corpses, last player/team alive wins).’

Other examples: PUBG Mobile, Knives Out, Garena Free Fire: Rampage

Top Three Motivational Drivers

  • Social – Competing against others (Score: 5 out of 5)

These people like to experience a sense of power by competing against friends, acquaintances or random people while outwitting, outlasting and outmanoeuvring them.

  • Mastery – Improving skills (Score: 5 out of 5)

These people express themselves through visual customization and decoration or characters, items or buildings and showing it to others.

  • Social – Working with others (Score: 4.9 out of 5)

These people like to experience a sense of togetherness through working together with friends, acquaintances or even random people while achieving goals and milestones as a team.

Top Three Player Archetypes

Skill Masters are always on the lookout for ways to become better and better in any game they pick up. They see the hard difficulty and steep learning curves as appealing rather than repelling qualities. Skill Masters are passionate about improving and honing all aspects of their gameplay and gain satisfaction when others acknowledge their high level of skill.

Networkers see gaming as a social activity best enjoyed by working together with other players. Community building and co-op playing will definitely catch this player type’s attention. Networkers want to feel a sense of togetherness through working together with friends or even random people while achieving goals as a team, but they’re not afraid of jumping into competitive situations either.

Adrenaline rush, risk-taking and high-speed action are attributes Thrill Seekers associate with optimal gaming experience. They want to experience excitement and suspense rather than spending their time with slow-paced gameplay requiring lots of strategic planning and thinking.

Top 3 motivations Fortnite fulfils better than the genre average

  • Social – Working with others (55% higher than average)

These people like to experience a sense of togetherness through working together with friends, acquaintances or even random people while achieving goals and milestones as a team.

  • Expression – Customization and decoration (43% higher than average)

These people express themselves through visual customization and decoration or characters, items or buildings and showing it to others.

  • Management – Strategic planning (32% higher than average)

These people like to experience a sense of accomplishment through strategic planning and successful tactful manoeuvres.

Some motivations Fortnite fulfils less than the genre average

Fortnite maps very well to its genre motivations and pretty much meets or exceeds player motivations across all of our defined genres.

There is no single motivation where Fortnite is behind the genre average. This could well be a key to its success as it is succeeding on so many levels.



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