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G Suite is now Workspace, as Google adds pricing tier, feature updates

Google’s G Suite is getting a new name — Workspace — as the company looks to position the software as a hub for remote teamwork and rolls out several feature upgrades and a new payment tier. Workspace includes a variety of apps, including Gmail, Calendar, Drive, Docs, Sheets, Slides, Meet and others.

As of April, Google Workspace had 6 million paid business customers. That same month the company claimed to be adding 3 million new individual users to its Meet video platform daily as a result of the pandemic-led rise in home working.

The rebranding of the four-year-old G Suite follows Google’s recent moves to unify its various productivity and communication apps into a single integrated interface for email, chat, video, voice and content management. The new interface, announced in July, is now generally available to paid Workspace customers, and will be rolled out to consumer and education uses in the “coming months,” Google said.

“The rebranding marks a milestone reflecting how Google has streamlined its portfolio over the past two years, bringing together products that were previously loosely integrated into a tightly unified suite,” said Raul Castanon, senior analyst at 451 Research / S&P Global Market Intelligence.

The name-change — along with the introduction of new color icons for Gmail, Drive, Calendar and Meet apps — plays into Google’s vision for Workspace as a hub for teams, according to Javier Soltero, Google vice president and head of Workspace.

“Our new Google Workspace brand reflects this more connected, helpful, and flexible experience, and our icons will reflect the same,” Soltero said in a blog post on Tuesday.

Copyright © 2020 IDG Communications, Inc.

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