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Snapchat increases focus on localized content to continue India growth | TechRadar


At its Snap in India event on Wednesday, Snapchat confirmed another year of strong performance in the country and shared insights on how the growth was achieved. New partnerships and experiences for the coming year were also announced.

India is the biggest market after the U.S. for Snapchat, recording over 150% growth in Daily Active Users (DAU) when compared to the same quarter last year. With more than 30 content partners and media houses onboard, over 40 million unique viewers in India watched a show on Snapchat. Experiences in local languages have helped drive this.

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