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This new CMS is backed by the people that launched Twitter and Medium

Ed: An earlier version of this article mentioned WP-Engine. A spokesperson for the company wanted to clarify that Ben Metcalfe isn’t and hasn’t been with WP Engine for several years. Sanity therefore is not backed by WP Engine, or the people behind WP Engine.

A new start-up that hopes to revolutionize how businesses manage their content has announced the completion of a $9.3 million Series A funding round, and confirmed further additions to its impressive list of backers.

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