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WA privacy policy fallout: Zoho set to launch its messaging app Arattai

The new privacy policy tweak by WhatsApp has triggered a massive panic reaction from the people, especially in India, who are now looking at newer alternatives.

And into this kerfuffle, Indian SaaS (Software as a Service) company Zoho is getting ready to formally launch its messaging app named Arattai, which is Tamil for chit-chat. It is already in circulation in certain circles.

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