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PGC Digital: Hypercasual market estimated to reach $2.5 billion from 2021 | Pocket Gamer.biz


The hypercasual mobile game market is estimated to generate up to $2.5 billion per year from 2021.

The metric shared was a key component of My.Games business development of hypercasual Yana Vesnina session at PGC Digital #5 on the ‘Best Practices in Hypercasual Publishing’.

Tips given for anyone making a hypercasual title was to focus on creating one idea for one game, consider 3D and bright colours, as well as highlighting your main character where possible. Another example that proved successful for the Russian-firm in the past was the use of haptics, which contributed to the increase of retention.

A few further bits of advice for “developing for success” were the use of brainstorming 15 minutes every day, testing real gameplay videos (four to five) and not spending more than two weeks on one prototype.

$10 million marketing

“I highly recommend you work with a publisher,” said Vesnina.

“For a hit game to reach 50 million installs, you would need a minimum of $10 million in marketing costs,” she added.

When working with a publisher it was advised to have 15 minutes of gameplay, while other notes for success surrounded re-testing older ideas after six months and concentrating on meta if core is successful.

Before My.Games determine whether a game is worth scaling, the game has to reach a target of over 0.40 cost per install and above a 30 per cent retention rate. It was noted that this is different for every company.

A slide shared by Vesnina on the 10 factors to scaling.

The venture capitalist recently invested approximately $1.5 million in free-to-play developer Pizza Club Games

PGC Digital #5 takes place from February 8th to February 12th. To keep up to date with all of our coverage, check out the roundups here. There’s still time to sign up – to find out more and book a ticket, head to the website.



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