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Esports: Guillaume De Monplanet joins Team Vitality as co-CEO

Guillaume de Monplanet has joined Team Vitality as their new co-CEO (Picture: Team Vitality)

Esports organisation Team Vitality have announced the appointment of Guillaume de Monplanet as managing director and co-CEO.

De Monplanet has over 20 years of experience in the sports and lifestyle industries, having worked at Reebok and been the former managing director of Adidas France. 

Vitality are already one of the most recognisable names in esports, competing in Counter-Strike: Global Offensive, League Of Legends, Valorant, Rocket League, Fortnite, FIFA, and Rainbow Six, but they are looking to expand to be a more global property this year. 

Vitality say they will ‘utilise his background in brand management and growth, as well as his experience in working in cities across the globe to help with Team Vitality’s international expansion and brand awareness.

‘He will also work on refining the organisation’s structure in order to ensure efficiency as part of its foundation, as the brand looks to strengthen its position outside of the esports industry.’

As part of the press release announcing his arrival, de Monplanet said: ‘With Reebok and Adidas I was very fortunate to grow and cater for two of the most influential global youth culture brands. Rooted in esports, I believe Vitality has the potential to be part of that group of brands. What the team has achieved in just 8 years is amazing. 

De Montplanet used to be MD of Adidas, who provide Vitality’s kits (Picture: Michal Konkol/Riot Games)

‘The level of talent and creativity demonstrated everyday at V.Hive and Stade de France, as well as at our international premises, is just stunning. I am looking forward to exploring a new industry and hope my business and leadership expertises will help Team Vitality reach new heights globally.’

Vitality have an esports training facility in Paris’ national sports stadium, and also run a gaming centre in the heart of the city. 

It’s not the first time Vitality and Adidas have linked up, as the clothing company already supplies the team’s kit, and they have also collaborated on sneakers.  

The organisation’s co-founder, Nicolas Maurer, said ‘Vitality has been an amazing journey for the last 8 years and we couldn’t be prouder of what we already achieved. However, we still want to push further to reach the highest heights and this is precisely why we wanted to bring in someone able to carry us to the next level. 

‘Guillaume has been a perfect match from the get-go and I’m super humbled and excited to start working with him. Together, we aspire to make Vitality the best esports team in the World. This isn’t our dream, it’s our objective. Also on a more personal note, I’m certain that collaborating with Guillaume will be a fantastic learning experience.’

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