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How YouTube's new audio feature is helping Ubisoft make its trailers more accessible

In 2020, YouTube released a new audio track feature into beta, and shared it with a small number of creators. One of those creators was game publisher and developer Ubisoft, which saw audio tracks as presenting an opportunity to improve the accessibility features of its game trailers.

Audio description is a feature you’re likely familiar with across various mediums. It’s an additional audio track that includes original audio with an added voiceover, which narrates visuals to help blind and visually impaired audiences understand what’s being shown.

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