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Nvidia Doubles the Price of GeForce Now



(Photo: Nvidia)

Nvidia has announced that its GeForce Now cloud gaming service is doubling in price, meaning new subscribers can expect to pay $9.99 per month (or $99.99 per year).

GeForce Now works differently than other game streaming services as subscribers access games they already own. Those games are hosted on Nvidia’s servers and then streamed to a whole range of devices, be it a desktop PC, laptop, tablet, phone, or TV.

Posting on the Nvidia blog, the company explains how it’s introducing a new premium subscription option called “Priority membership,” which is basically the same as the previous $4.99 membership Founders enjoyed. The good news is, if you’re already subscribing to GeForce Now, the $4.99 price point is being retained for the lifetime of your subscription—Nvidia is referring to this as the “Founders for Life benefit.”

Signing up for a Priority membership gains you priority access to its game servers, meaning no waiting for your games to start streaming, and the one-hour session limit of the free tier is removed. Nvidia says you can play for hours without interruption, which actually means a maximum of six hours per session. The other benefit of paying is Nvidia turning on RTX for your game streams, meaning real-time ray tracing and “the ultimate performance of AI and programmable shading” will make your games look even better.

The price may have doubled, but Nvidia is continuing to roll out updates to improve the service. The latest update (v2.0.28) will introduce adaptive V-sync technology, allowing each game’s refresh rate to be synchronized between the server and the display the user is viewing. Combined with a new adaptive de-jitter technology, it should allow for a smoother visual experience even on “choppy networks.”

Nvidia is working to add more games to its library, with the latest additions including Do Not Feed the Monkeys, GoNNER, Loop Hero, Monopoly Plus, Snooker 19, System Shock: Enhanced Edition, and Wanba Warriors. Extra capacity is being added to its busiest data centers as well as new server locations. Phoenix, Arizona and a Montreal location are set to come online next. The service will be rolling out to Turkey, Saudi Arabia, and Australia in the near future, too.

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