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Take-Two CEO thinks PS5 and Xbox Series X owners are ‘ready’ for a $70 price tag



Take-Two CEO Strauss Zelnick spoke on the concept of a $70 / £70 / AU$92 price tag for video games at the Morgan Stanley Technology, Media and Telecom Conference, saying that customers are “ready” for it.

In context, Zelnick talked about the $70 price applied to NBA 2K21, saying: “our view was that we’re offering an array of extraordinary experiences, lots of replayability, and the last time there was a frontline price increase in the US was 2005, 2006, so we think consumers were ready for it.”

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