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The Pandemic Has Forced a 'Digital Pivot' That's Paying off for Companies

Are you feeling extremely satisfied at your job right now? Maybe you should thank COVID-19, strangely enough. A new survey of 1,030 employed people in the US performed by Skynova (a digital invoicing company) looked at the “perceptions of businesses’ digital shifts due to COVID-19.” It revealed some interesting numbers about sales, staffing, and even which social networks are being targeted to help keep businesses going.

The first question (see the infographic below) is about how companies and sales have shifted during the “digital pivot” that has happened, with so many companies moving to remote staffs—34% of those surveyed said their sales were better or much better. That coincides with 74% of companies having moved much more online than they were pre-COVID.


Note that size of the company seems to have some impact, with firms of 50 to 99 people seeing a higher percentage of better or much better sales (46%). That same demographic has the highest digital shift to doing more online (81%).

Some of that improvement may have come from what companies are concentrating on as they shift to more digital efforts, such as 57% saying improved customer experience is the priority. That’s the top priority for all the different-size companies but seems highest for those with less than 10 employees.


One of the ways the companies are increasing their digital reach is by using existing social networking and media-sharing platforms. It’s not surprising that companies of every size appear to be targeting Facebook first—that is, after all, where the most users are. So 65% of companies focus on Facebook, and that number goes higher corresponding to fewer employees in a firm. Runners up appear to be Instagram (49%), Twitter (43%) and YouTube (40%). Bottom of the heap are Pinterest and Snapchat, both at 12%.


Which brings us back to what really matters: Is working from home in a pandemic (despite layoffs happening all around you) providing you with job satisfaction? Apparently: 40% of respondents said they were moderately satisfied, and 57% claimed extreme satisfaction! Only 3% said they hated their jobs.


Proficiency with tech seems to matter. The employees who said their firm was not at all proficient had a much larger swath of unsatisfied workers—a full 19%. That number drops as proficiency grows, which is the big takeaway for all companies: Get up to snuff digitally, including training your people, and it may pay off in a happier workforce that sticks around.

For even more details from the survey, read the full report over at Skynova

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